DEFINED

MISSION

Naukabout is a lifestyle brand specializing in Afterwear: comfortable, quality clothing for people to savor their favorite moments after work and sport.

VISION

Naukabout will inspire and create opportunities for people to experience the power of comfort and relaxation.

VALUES

Passion for what makes life worth living, as defined by each individual customer and stakeholder.

Balance between working hard and enjoying the activities, people, and places one values most.

Comfort in the knowledge that relaxation and joy are healthy, not guilty, pleasures.

Inspiration to encourage people of all ages to pursue and preserve their own naukabout moments.

Commitment to treat each customer, partner and stakeholder with honesty and integrity.

Charitable giving to make naukabout moments accessible to kids in need.

DEFINITIONS

naukabout moments: Life’s best experiences, often involving one’s favorite people, places, activities, and adventures.

naukabout:
verb
To relax and enjoy life’s best experiences.

naukabouts:
noun, plural
Articles of comfortable clothing that mark the transition from work or sport into relaxation time.